You run the business, and you are also the whole marketing department. This gives you a plan and first drafts built from your business, and it shows you which piece of your marketing is costing you the most, worked out from your own numbers. You read every draft and decide what goes out.
Get my marketing written, $37Instant access. 30-day money-back guarantee.
Built by Galel Fajardo, 23+ years in marketing and CMO of a small-business lending company.
| Before | After | |
|---|---|---|
| Before you write anything | You guess which reason will land and start typing. | You start from a plan that names the one doubt your buyers have to get past, and the draft argues that point. |
| The first draft | It reads fine and sounds like every other post in your niche. | You get three versions with different openings, in your voice, plus a list of every detail the AI made up, already cut. |
| A lead goes quiet | You tell yourself you'll circle back, and mostly you don't. | You get a short message you can send from your phone and a date for the next touch. |
| One good piece of content | It gets posted once and disappears. | It becomes an email, a caption and a script, with five lines quoted straight from the original. |
| End of the month | You skim the numbers and move on, because nothing tells you what mattered. | You're told which number moved and how sure that read is, and every run ends by naming one thing to stop. |
| The whole operation | Five jobs live in your head, and whichever one is loudest wins the day. | Each of the five has its own brief and its own check, and you decide what ships. |
If you've paid for help before, a freelancer for the content, an agency for the ads, a VA for the inbox, you know how it went. Within weeks you were the one approving the copy and chasing status updates, and you were still writing the captions yourself.
Every person you hired got a task, like write this post or answer this thread. Nobody handed them a brief or a way to check the work, so the work turned into more people for you to manage.
Five marketing jobs are still sitting on your desk: deciding what to say and why, writing it, following up with the people who went quiet, reading the numbers to see what to stop, and getting more than one piece out of a good idea. In a company with a marketing department those are five people. In yours it is the hour between client calls, and it is you.
So the jobs get triaged. Content gets done because people can see it. Follow-up sits, because nobody watches you not do it. Analysis moves to next week, and repurposing turns into "I'll get to that."
When a competitor answers a quote request before you've opened yours, they have a system doing it. They aren't awake more hours than you are.
Which of the four is costing you the most right now? You have a guess already. The interview that opens the pack (I call it Step 0) puts a number on it, from your own figures.
One payment of $37, and it stays $37. Grab a pen for this part.
Put your own average sale in that first row. Whatever it is, you already paid for those conversations once, in time or in ad spend. If one week of the marketing you keep skipping is worth more than $37 to you, the price is covered. If it's worth less, the guarantee gives you the $37 back.
Then look at the second number. The pack is built to run in less than an hour a week.
You give it writing you've already published. It drafts a profile of how you write, you correct the profile, and then it checks each new draft against your own writing and lists the phrases that still sound off. You fix a list instead of rewriting a draft.
The Copywriter also checks its own work before you see it. Any detail it made up, a client name or a number that isn't in your notes, gets flagged and cut, and that list comes back with every draft. Nothing goes out under your name that you can't stand behind.
On September 11 I spent a day with Dr. Tait building his marketing by hand: a plan for his quarter, his weekly broadcasts drafted from the week's video, a follow-up message library, a founder's report on his numbers, and a content tracker. Those are the same five jobs in this pack. The $37 version is that day written down so you can set it up yourself.
"Back in April I knew zero about AI but knew I had to start learning... he and I went deep for a 1 on 1 consulting day. Fixing, building, and optimizing more than a dozen systems that will run automatically, efficiently, and only get better as we feed it more in the coming months."
"What Galel helped me build in a day will return something even more valuable to me than the revenue growth in my business. His systems and ongoing coaching will give me my time back. To spend it where it matters most. With my family."
Dr. Tait is a consulting client and did not buy the $37 pack. The pack has its first buyers, and nothing on this page comes from them.
It asks about your business one question at a time, scores your five marketing jobs and your offer, works out what the weakest one costs from your own figures with the arithmetic shown, and names what to set up first with the exact words to type. Your answers come back as a starter context block (a short summary of your business), so the next step is half done before you open it.
The Strategist tells you what to say and who to say it to. The Copywriter turns that plan into emails and posts in your voice. The Follow-Up system finds the people who went quiet and writes the message that restarts the conversation. The Analyst reads what your marketing already did and names one thing to stop. The Repurposer turns one good piece into an email, a caption and a script.
Every brief comes filled in for one sample business carried through all five systems, input and output side by side, with a table that gives you the line to paste back when the output misses.
It spreads the remaining systems across the weeks after the first one, and it has a page on picking back up after ten days away, so a lost week doesn't cost you the plan.
The five systems pre-built as Claude Code skills. In a chat window the five are separate conversations. Here the Strategist's plan is the file the Copywriter reads, and the Follow-Up system keeps a log with the next-touch date on it. Optional and included in the $37.
Of course, and I want you to hire once there's a job to hand them. Right now what you'd hand a freelancer is "help me with marketing," and that's how a freelancer turns into one more person you manage.
Define the five jobs first. Then when you do hire, you hand over the brief, a worked example, a success check, and a fix table, and the person you hired starts without you explaining the business over and over.
Owners of established service businesses, usually somewhere between $300K and $3M a year with a small team, who are still the whole marketing department: practices, trades, firms, and coaches and consultants selling their own expertise.
I've been doing marketing for over 23 years. I coach 30 business owners one on one. I'm also CMO of a small-business lending company, and I work as a digital marketing consultant for other companies.
I've spoken from the stage for Craig Ballantyne, Fit Body Boot Camp, and Dr. Vikram Raya's Mastermind, and I ran the Claude Code Bootcamp in Dallas in July 2026. This pack is the system I teach at those events, written down so you can set it up without me there.
Before I sold it, I ran the shipped pack on the marketing for this product, and all five systems passed their own printed success checks.
If you do not get something you would use, or you simply decide the hour was not worth your time, email me within 30 days at g@galel.com and I'll refund the full $37.
The $37 is not a discount and it is not going up.
One payment and instant access. Open Step 0 first.
Checkout not loading? Open it in a new tab and you'll get the same $37 order, with the same optional $27 Follow-Up Vault checkbox.
You already do five marketing jobs, whether anyone assigned them to you or not. Right now none of them has a brief or a way to check the work behind it, so each one runs on whatever you remember from the last time you did it.
For $37 you get a plan and drafts in your voice in less than an hour, and you decide what goes out. That is how marketing stops being the thing you do after everyone else has gone to bed.
I want you to open Step 0 and find out which job is costing you the most, because that answer tells you where your first hour goes.
P.S.You have a stalled conversation right now that you could name without looking anything up. Step 0 tells you whether that's the job costing you the most, or whether it's one you haven't looked at yet. The pack is $37 once.